No blue content on Blu-ray

ok.. this is really quite astonishing:

"Heise has interviewed Joone the founder of Digital Playgrounds at the AVN 2007 show in Las Vegas. Joone says actually said last year he is committed to Blu-ray. Now they announced four HD DVD titles in the United States. In the interview Joone says he was forced to use HD DVD, because no Blu-ray disc manufacturer would make his discs, because Sony was against it and they would loose their license."

(from http://www.sgknox.com/2007/01/11/no-porn-on-blu-ray/)

If it's actually true, and Sony have decreed that no porn can be released on their new high definition media format, it's game over for Blu-ray - congratulations HD-DVD. You don't have to support the XXX industry to know what kind of weight it has in the pre-recorded content market.

I really don't understand how a manufacturer of a media format can hope to rule over what content ever appears on it. It's one surefire way to make publishers decide to go HD-DVD. And the manufactures of that format don't even have to come out in support of XXX content - they just have to stay quiet.

Just when you thought that the Walkman was the company's defining moment, it turns out that Betamax might have been more indicative of future decision making..